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Westobou Festival Marketing Update

By Stoney ⋅ July 5, 2008 ⋅

The Westobou Festival is starting to appear in local and regional marketing campaigns . . . specifically advertising provided by several of our major sponsors . . . La-Z-Boy Furniture Galleries, AT&T The Real Yellow Pages, The Augusta Chronicle and Augusta Magazine. All designed to drive people to the Westobou Festival website to find out details about the more than 200 fabulous performances scheduled to take place.

We mentioned local and regional advertising during the Town Hall Meetings . . . but now you can actually see it in print!!! Be on the lookout for the following:

La-Z-Boy Furniture Galleries – 577,000 inserts each run in major newspapers in Augusta, GA; Aiken, SC; Charleston, SC; Charlotte, NC; Greenville, SC; Macon, GA; and Spartanburg, SC. Here’s the schedule for the inserts and which performances will be featured:

July 3 – Arts in the Heart of Augusta Festival

July 24 – Slow Dancing

July 31 – Sweeney Todd

August 7 – Complexions Contemporary Ballet

August 21 – Southern Soul & Song featuring The Lewis Family and Lizzie Long

August 28 – An Acoustic Evening with Lyle Lovett & John Hiatt on Stage Together

September 11 – Cirque de la Symphonie

September 18 – Creative Arts Expo

AT&T The Real Yellow Pages – have you received your new phone book? I have . .. and it’s AWESOME . . . check it out . . . the inside front cover!!!!!!!!!!!

Augusta Chronicle and Augusta Magazine – The Augusta Chronicle is starting to run ads promoting the Westobou Festival, so be on the lookout for what’s coming out between now and the Festival.

We all know their “reach” throughout the region . . . and we’re a part of that reach. And, did you see the FABULOUS coverage in Augusta Magazine!!!!!!!!! WOW . . . and this is only the beginning!!!!!

We all know that exciting things are happening with the Westobou Festival . . . and soon, many more people will be catching that excitement as well . . . stay tuned . . . there’s lots more to come. Thanks to all of our sponsors . . Presenting Sponsor MCGHealth and our other major sponsors: The Augusta Chronicle, AT&T The Real Yellow Pages, News Channel 6/WJFB-TV, Coca-Cola, La-Z-Boy Furniture Galleries, Georgia Public Broadcasting, Streeter Printing & Graphics, and RedWolf Marketing & Design . . . for supporting the Festival and putting our community in the spotlight! The Westobou Festival is truly a real team effort!

Have a safe and happy 4^th of July! Kathi